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Recently in my Facebook Reiki group, the SHARe Reiki Community (please join us), ​someone asked about how best to market and network for a Reiki practice. I thought I'd post my answer in my blog her so other wondering about marketing can access it, too.

Things to Consider Before You Create a Marketing Plan
Any business, even an energy healing practice, needs a business and marketing plan. However, it's important to approach a business plan for a Reiki practice from a place of intention and authenticity. So the very first part of that is double checking your thinking, beliefs, self-talk, etc.as it relates to your work as an energy healer.

Some things to consider:

• Why do you practice Reiki?
• What is your goal (and by this I mean, is your goal making money only, or is it creating vibrational change for people - either of those are perfectly fine goals, you just need to know what your primary goal is and work from that).
• What is your intention?
• What do you hope healing partners get from you?
• What do you hope to receive from healing partners?
• What type of clientele do you serve - who is your healing partner?
• What about you draws you to that type of work and what about you draws that person to you?
• How well do you understand Reiki and the work you do?
• What can you do to improve that understanding and come from a place of true and trusted authority?
• What are your personal beliefs around an energy healing practice?
• How do you feel about taking money from people for a practice such as this? Do you have reservations or conditioning that suggests you should be giving it away for free?
• How is your confidence level as a Reiki practitioner?
• What does your ego say to you about your Reiki practice?
• How does what you hear from your ego differ from what your higher self tells you about it?
• How do you resolve or reconcile those differences (between ego and soul?)

Clear-eyed self-understanding, intention, visualization, and action all need to go hand in hand in any endeavor if you want to be successful, especially a vibrational practice like Reiki. From this, you can create a mission statement as an energy healer and Reiki business.

Personal Branding Considerations
As a businessperson, you also need to develop a personal brand. Some things to think about:

• What's your brand?
• Who are you as a healer?
• What makes you a trusted authority?
• What experiences have you had that shaped you into a healer?

You need to know this and be able to communicate it with others quickly and succinctly.

• Do you have an "elevator pitch"?
• What's your USP (unique sales proposition)?
• Why should a healing partner come to you versus another energy healer?

You need to very clearly be able to state this USP in a short, couple of sentence, sound bite - but it also needs to be heartfelt, honest, authentic, and sincere. This elevator pitch is what you use in all of your marketing and networking efforts. You also need to convey that brand through things like logo, website, fonts, marketing materials, business cards, signage, etc.

Developing Marketing Strategies
Once you have your plan, intention, mission, and pitch in place, you need a multi-faceted strategy including friends and family, online, social media, local clientele, and B2B (business to business). Your outreach in each of these sectors will depend on your USP and business plan, but I can offer some suggestions that may spark an idea or two.

B2B Strategies
For a B2B  strategy, you can begin building your local pipeline by partnering with local yoga studios, wellness centers, etc. (teach classes tangentially related to energy healing, etc. or even an intro to energy healing).

• See if local naturopaths, wellness centers, yoga studios, chiropractors, massage therapists, etc. would be open to having a Reiki practitioner come in a day or two a week to offer services out of their office.
• Look for businesses with synergies to yours and reach out to them. Introduce yourself. Share your elevator pitch. Provide them business cards. Show them why you and your services would be a good fit for their clientele.
• Partner with a psychic medium or someone who practices another energy healing modality and see if there's a mutually beneficial way you can work together or mutually refer to one another.

Local Clientele
To develop local clientele, consider:

• Hosting discussion in-person or online groups about energy or energy healing (on Zoom works).
• Speak at local events.
• Ask for referrals ("It's such a joy to work with you, and I'm so happy to see how much Reiki has helped you. If you know of anyone else who could benefit from this, I'd be honored to work with them.")

Online
You'll need a good website that conveys your mission and vision as an energy healer, as well as your authority and know-how, your personal brand, and your USP.

• Create a pipeline to "capture" visitors through newsletter sign ups, etc.
• Consider the people who have signed up for your newsletters as precious; only reach out when you have something of value to share (it can be short articles, videos, coupons, etc.), and never abuse your list.
• With any sales or marketing outreach, also provide value such as a short article, an "affirmation of the week" etc.

Social Media
Maintain a regular social presence.

• Maintain separate personal and business SM pages.
• Only curate a presence on SM sites you're willing to keep up with. 
• As a business entity, start your own SM groups related to Reiki.
• Do things like guest blogs, podcasts (offer to be a guest - there are tons of podcasts out there) and more.
• Offer a free FB live class with a five minute Reiki share at the end and a coupon code for ___% off their first treatment.
• Offer exclusive treatment packages to your SM followers only (sign up for a package of 10 - save 20% or something like that).
• Share posts related to Reiki that your followers may find to be of value.
• Content doesn't strictly have to strictly come from you, and it doesn't have to be all Reiki all the time (but if you use someone else's content, do so only with permission). They can be memes, blogs or articles you found interesting, healing partner testimonials, etc.
• Share something of yourself on SM. While Reiki is a business, I find that there's a level of trust people have with energy healing practitioners they may not expect in other professional relationships. Therefore, share your authentic self with your SM followers. Tell them of your struggles (within reason) and how you solved those problems with Reiki, for instance.
• Always share with integrity, and if you share someone else's story, do so only with permission and always do everything you can to maintain confidentiality and protect private, personal information.
• Additionally, visit sites like Quora and answer energy healing related questions with authority.
• Make comments on blogs related to Reiki if you have something of value to offer to the conversation. 
• Establish yourself as an authority (know your business and Reiki inside and out), and always only answer questions you truly understand the answer to. Make yourself a trusted and authentic source.​

Friends & Family
With friends and family, be proud of what you do.

• When someone is struggling, offer to send them some distance Reiki (it only takes a few minutes - I have a large, rotating group of people I send distance Reiki to every night for about five minutes before I go to sleep). While these may not "pay" now, you never know who is going to become that essential healing partner and your biggest supporter and a referral source.
• Ask friends and family for referrals (if you feel comfortable doing so).

Being Authentic in a Helping Profession
I struggled with the business aspect of my energy healing and metaphysics practice for quite a while, but I shifted how I perceived the value of my services. Once I had the knowing of how deeply affected other people are by these practices when they partner with the right practitioner, I began to recognize the true value in the work I do. While it is a business for me, it primarily a mission, and the mission is the most important thing for me. The business comes because I have created the energetic (and emotional, physical, spiritual, and intellectual) circumstances to draw the people to me who truly need what I do. And if you're setting up your Reiki practice as a business, it's essential you do so from a place of authenticity and a true desire to make a difference in the lives of others. 

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Who Is The George Collective

BEGIN CHANNELED MESSAGE

Greetings! We are overjoyed to be able to talk to you today. We who permanently dwell in the Oneness continue to watch and support all of the souls of humanity as you grapple with the conditions you have created in your world. As we have told you all along, these conditions, are created by the collective consciousness of humanity and provide each of you with an opportunity - both for the individual and for the unity of souls that inhabit the planet Earth as you experience the illusion of embodiment and separation.
 
Recently, we have slowed our communications in order to allow you to absorb our messages and decide what they mean to you and how they relate to your current experience. Much has happened on your planet’s present trip around the Sun. To you, it likely feels like strife. We know it has been stressful and painful. We know it has often been frightening. But we are also overjoyed at the opportunity it has provided you. We are in awe of how many of you have capitalized on that opportunity and reconnected with your soul-self, which has been with you all along but often gone unnoticed in the cacophony and busyness of your day-to-day embodied life.  
 
Today, we wish to offer a short message about conditioning, as well as how you use this to reinforce your sense of separation from one another.
 
Every embodied soul has conditioning in common. All of you are conditioned from the moment of your emergence in human bodies. However, you are not all conditioned in the same way, nor does your conditioning affect each of you identically.
 
What is conditioning and why does it happen? Conditioning occurs from the moment of birth, as you begin to observe what pleases those around you and what doesn’t. When a soul connects with a human body in the process of birth, you lose your conscious awareness of your connection to the Oneness. And while you don’t remember your connection to Source and to all souls, which are also from Source, you still have the longing to be connected because at your core, Oneness is who you are. This lack of remembrance of the Oneness happens by design so you can immerse in the embodied human experience of duality. However, even if you don’t consciously recall your true identity as Source, the longing to connect with other souls remains. And that longing to connect is the conduit for the conditioning that occurs throughout your life.
 
When you are infants, the conditioning is often subtle. You watch your parents for signs of approval and adjust your behaviors accordingly. As you grow older and seek to connect with others, your conditioning intensifies. You constantly adapt in order to try and connect. Because you forget that you are love, you spend your lives seeking love and approval from others, which is a manifestation of your longing to return to Source. And so, throughout an embodied lifetime, you unconsciously become conditioned in a desire to fit in, to be loved, to be accepted. At the same time, you unconsciously participate in the conditioning of others who are following the same yearnings you have.
 
By the time you reach adulthood, you have been bombarded with conditioning in every aspect of your life, ranging from friends and family members, to your education system, to your religions, to your communities, to the items you buy and consume, and even to the activities you pursue as entertainment. Each of these sends subtle but powerful messages about how you should think, behave, speak, love, and believe. It is this conditioning that causes each of you to develop your shadow selves; those parts of self you hide away from others for fear they will deem them unacceptable, and it is this conditioning that affects those things you hold as so important to your self-concept, such as your political, social, or religious beliefs, your talents, and your appearance.
 
What is important to understand is this: People are not their conditioning. Do not mistake what someone shows you with who they truly are. Because regardless of how different the expression of their conditioning is from yours, they are just as much of the part of the Oneness as you are. In fact, we would go so far as to remind you of this: that person you are supposed to hate because they are different from you? They ARE you, and you are them. Outside of your embodied experience, their spiritual DNA is inseparable from yours.
 
What thoughts, beliefs, and behaviors do you have of which you aren’t proud? What hides in your shadows? Do you really think others are any different? Would you want others – even those who are violently opposed to the things you believe in or support – to try to understand you, even the parts of yourself you have disowned? They long for the same. Those parts you that hide in the shadows aren’t you. They are your conditioning filtered through ego. In fact, your self-concept--that packet of ideas you hold that allows you to define yourself as separate from others--is merely an illusion created by the conditioned experience of being human. Likewise, those things that you “hate” (or disapprove of, or fear) about another aren’t them, either. They are manifestations of conditioning that is inherent in the embodied experience.
 
With so many souls with such different conditioning, how do you move forward? How do you resolve all of the problems humanity seems to have? The answer is love. Love is the way forward. Compassion is how you get out of this. Focus on what makes you the same while honoring what makes you different. Celebrate your shared purpose and common humanity, instead of placing blame or treating others with suspicion. Be aware of your propensity to try and condition or control others to make them more like you. In your fear, you try to control them so they will conform with the manifestations of your conditioning, and you grow angry when they try to control you in order to conform with the manifestations of theirs. This is part of the embodied ego experience if you choose for it to be, but you do not need to allow it. It does not have to be this way.
 
You are conditioned to react when your worldview is threatened. It is these reactions that perpetrate the more difficult aspects of your collective existence, which is why we urge you when you find yourself in a negative and low-vibrational space to step back and seek a higher vibration. Breathe. Pray. Meditate. Listen to uplifting music. Move. Seek beauty. Find something that inspires you. Do these things until your negativity is replaced with positive, higher vibration emotions. These positive feelings are the language of love and Source. And these are the emotions that will reignite in you the re-membrance of the Oneness.
 
As always, we walk beside you during your embodied existence. All of the Oneness holds you in love and light as you continue on your human adventure. We have never left you, and you have never left us. You are deeply loved.

END CHANNELED MESSAGE

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