Recently in my Facebook Reiki group, the SHARe Reiki Community (please join us), someone asked about how best to market and network for a Reiki practice. I thought I'd post my answer in my blog her so other wondering about marketing can access it, too.
Things to Consider Before You Create a Marketing Plan
Any business, even an energy healing practice, needs a business and marketing plan. However, it's important to approach a business plan for a Reiki practice from a place of intention and authenticity. So the very first part of that is double checking your thinking, beliefs, self-talk, etc.as it relates to your work as an energy healer.
Some things to consider:
Personal Branding Considerations
As a businessperson, you also need to develop a personal brand. Some things to think about:
Developing Marketing Strategies
Once you have your plan, intention, mission, and pitch in place, you need a multi-faceted strategy including friends and family, online, social media, local clientele, and B2B (business to business). Your outreach in each of these sectors will depend on your USP and business plan, but I can offer some suggestions that may spark an idea or two.
For a B2B strategy, you can begin building your local pipeline by partnering with local yoga studios, wellness centers, etc. (teach classes tangentially related to energy healing, etc. or even an intro to energy healing).
To develop local clientele, consider:
You'll need a good website that conveys your mission and vision as an energy healer, as well as your authority and know-how, your personal brand, and your USP.
Maintain a regular social presence.
Friends & Family
With friends and family, be proud of what you do.
Being Authentic in a Helping Profession
I struggled with the business aspect of my energy healing and metaphysics practice for quite a while, but I shifted how I perceived the value of my services. Once I had the knowing of how deeply affected other people are by these practices when they partner with the right practitioner, I began to recognize the true value in the work I do. While it is a business for me, it primarily a mission, and the mission is the most important thing for me. The business comes because I have created the energetic (and emotional, physical, spiritual, and intellectual) circumstances to draw the people to me who truly need what I do. And if you're setting up your Reiki practice as a business, it's essential you do so from a place of authenticity and a true desire to make a difference in the lives of others.